Rahim Zare; Ahmad Mahmoudi; Zahra HemmatYar
Abstract
Sports tourism is one of the types of tourism that has an increasing growth in the tourism industry. Its effects are evident in all dimensions and fields, and there is a need to explain the role of this type of tourism on promoting the culture and ethics of the host society. Therefore, the main goal ...
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Sports tourism is one of the types of tourism that has an increasing growth in the tourism industry. Its effects are evident in all dimensions and fields, and there is a need to explain the role of this type of tourism on promoting the culture and ethics of the host society. Therefore, the main goal of this research is to investigate the role of sports tourism on promoting the culture and ethics of the host society, which is done using a mixed method. In the first stage, semi-structured interviews were conducted using the qualitative method of the focus group of 15 experts who were selected by the purposive sampling method. In the second stage, 27 experts were identified using stratified sampling. Through the tool of the questionnaire, they expressed their opinions regarding the extracted components and indicators. According to the research findings, 32 key codes, 14 integrative codes and 4 overarching codes were obtained through coding by King and Harrocks method. In the quantitative stage, all the experts approved the extracted components and indicators. According to the results, sports tourism has a fundamental role in promoting the culture and ethics of the host society and this role is through components such as "developing and promoting positive and useful values in the host society; cultural and moral empowerment of tourists and the host society; promotion of participation and ethical cooperation; developing and promoting a culture of altruism and empathy" was approved. These cases can not only bring positive and extensive communication fields to the host society, but they are also able to be effective in creating social capital in the host society.
Javad Madani; Rahim Zare; Ahmad Mahmoudi
Abstract
Sports tourism is one of the most attractive types of tourism that occurs in different regions and countries. This tourism type is effective in economic fields and extremely significant in cultural and sportsmanship contexts. To this end, the current research aimed to identify and explain the ...
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Sports tourism is one of the most attractive types of tourism that occurs in different regions and countries. This tourism type is effective in economic fields and extremely significant in cultural and sportsmanship contexts. To this end, the current research aimed to identify and explain the effective components of sport tourism in the sublimity of culture and sportsmanship, conducted through a mixed method. This research approach was sequential exploratory in two qualitative-quantitative phases, in which “thematic analysis” and “survey” methods were used, respectively. The first phase’s statistical population included experts in sport tourism, sport management, culture management, and sportsmanship, with 14 individuals participating in semi-structured interviews using a purposive sampling method. After determining the effective actors in this field, 32 experts responded to questionnaires using a systematic sampling method in the study’s second phase. According to the research findings of the first phase, the themes extracted from the semi-structured interviews comprised 39 fundamental themes, 15 organizing themes, and four global themes. Per the second phase of the study’s findings, all themes were approved by the experts, all determinants of the role of sport tourism in the sublimity of sports culture and sportsmanship. As a result, sports tourism, while creating macroeconomic benefits for residents and visitors, significantly contributes to the sublimity of sports culture and sportsmanship, where this category can strengthen the value and ethical attitudes in addition to creating recreational experiences
Mehdi Karoubi; Vahid Saat chian; Sahar PirJamadi; Ahmad Mahmoudi; Saman Mehri
Abstract
The study aims to evaluate the effective factors on creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad. The research method was quantitative with a structural equation model approach. The statistical population of the study was religious tourists ...
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The study aims to evaluate the effective factors on creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad. The research method was quantitative with a structural equation model approach. The statistical population of the study was religious tourists who used the services of recreational-sports complexes in Mashhad. A total of 388 tourists were selected as the sample by convenience sampling. The measurement tool was a modified Adamczyk 25-item questionnaire based on expert opinions, which has four subscales (intimacy, security, passion, and commitment). The face and content validity of the questionnaire was confirmed by experts while the construct validity was confirmed using exploratory and confirmatory factor analysis. Reliability was also obtained by more than 0.7 using Cronbach's alpha. To analyze the data, descriptive and inferential statistical methods were used. Finally, the results revealed that the components of secure and intimate bonding are the most essential elements of creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad, respectively. Consequently, this study emphasizes strengthening indicators such as infrastructure development, equipment, and facilities to reduce risks, using new marketing methods, protecting the tourist information, attention to the opinions, interests, and values of religious tourists, creating an intimate and social atmosphere, creating a secure and reassurance environment, etc. to create a social bond in religious tourists using the services of recreational-sports complexes.