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Evaluation of Effective Factors on Creating Social Bond in Religious Tourists Using the Services of Recreational-Sports Complexes in Mashhad

Document Type : Case Studies

Authors

1 Professor, Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran

2 Assistant Professor of Physical Education, Imam Reza International University, Mashhad, Iran

3 Ph.D of Sport Management, Faculty of Physical Education and Sport Sciences, University of Allameh Tabataba'i , Tehran, Iran

4 Assistant Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran.

5 Master of Sport Management, Faculty of Physical Education and Sport Sciences, University of Allameh Tabataba'i , Tehran, Iran

Abstract

The study aims to evaluate the effective factors on creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad. The research method was quantitative with a structural equation model approach. The statistical population of the study was religious tourists who used the services of recreational-sports complexes in Mashhad. A total of 388 tourists were selected as the sample by convenience sampling. The measurement tool was a modified Adamczyk 25-item questionnaire based on expert opinions, which has four subscales (intimacy, security, passion, and commitment). The face and content validity of the questionnaire was confirmed by experts while the construct validity was confirmed using exploratory and confirmatory factor analysis. Reliability was also obtained by more than 0.7 using Cronbach's alpha. To analyze the data, descriptive and inferential statistical methods were used. Finally, the results revealed that the components of secure and intimate bonding are the most essential elements of creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad, respectively. Consequently, this study emphasizes strengthening indicators such as infrastructure development, equipment, and facilities to reduce risks, using new marketing methods, protecting the tourist information, attention to the opinions, interests, and values of religious tourists, creating an intimate and social atmosphere, creating a secure and reassurance environment, etc. to create a social bond in religious tourists using the services of recreational-sports complexes.

Keywords

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International journal of Tourism, Culture & Spirituality
Volume 5, Issue 2
March 2022
Pages 13-28
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