Developing the Role of Intermediaries in the Creative Tourism Value Chain Case Study: A Cultural Travel to the West Europe

Mehrnoosh Bastenegar

Volume 6, Issue 2 , December 2023, , Pages 145-158

  Tourist development today, coupled with advancements in information and communication technology, has rendered the traditional tourism value chain inefficient. Certain segments of the chain lack functionality or exhibit very weak functionality, failing to create added value. Among these segments are ...  Read More

Creativity in Tour Guides with an Emphasis on Cultural Intelligence

Zahra KouchakI Motlagh; Ali Hasani; Mehrnooshoosh Bastenegar

Volume 6, Issue 1 , March 2023, , Pages 183-202

  Tour guides are considered as one of the key players within the tourism supply chain, serving as direct interfaces with visitors and acting as cultural mediators between diverse cultures. They exert a significant influence on tourists' intentions for repeat visits. Nowadays, tourists are not merely seeking ...  Read More

Investigating the Relationships Between the Effective Factors in Creating Food Tourism Brands in Shiraz

Seyed Alireza Badihi; Faezeh Asadian Ardakani

Volume 6, Issue 1 , March 2023, , Pages 231-247

  The current research mainly aims to investigate the effective factors in creating a food tourism brand in Shiraz. The statistical population includes all experts in the field of tourism and hotel management, food, cooking, and restaurant industry, and tourists, who were selected using the purposeful ...  Read More

A Comparative Study of Two Tourist Attractions from an Architectural Perspective (Case Study: The Shrine of Seyyed Mozaffar and Hindu Temple in Hormozgan Province, Iran)

Babak Dehghani; Sima Saber Salaghi

Volume 5, Issue 1 , August 2021, , Pages 235-247

  Hormozgan located in the south of Iran with an anchorage background after the Volga River in the north of the country was an important gateway for Asian and European overseas merchants as well as importing goods into Iran. Bandar Abbas is the center of Hormozgan Province and one of metropolises of Iran ...  Read More

Presenting a Model for Explaining the Role of Virtual Media in Promoting Sustainable Intercultural Communication Management in the Tourism Industry (Case Study: Iran & Oman)

Leila Babakhani; Abdoreza Roknodin Eftekhari; Mehdi Karoubi

Volume 6, Issue 1 , March 2023, , Pages 249-276

  This paper proposes a model for managing sustainable intercultural communication in the tourism industry of Iran and Oman, with a focus on the role of media. The study employed the grounded theory method and paradigm model, using in-depth literature review, background analysis, and interviews with relevant ...  Read More

The presentation of a cultural marketing model based on the destination's cultural elements (Case Study: Shiraz)

Maryam Araghy; Mohammad Hossein Imani Khoshkhoo; Manouchehr Jahanian; Mahdieh Shahrabi Farahani

Articles in Press, Accepted Manuscript, Available Online from 23 October 2022

  this study seeks to propose a cultural marketing model based on the cultural characteristics of the tourism destination of Shiraz. The research was conducted using a qualitative research method as well as semi-structured interviews with tourism and marketing specialists. Based on the rational approach ...  Read More