The presentation of a cultural marketing model based on the destination's cultural elements (Case Study: Shiraz)

Maryam Araghy; Mohammad Hossein Imani Khoshkhoo; Manouchehr Jahanian; Mahdieh Shahrabi Farahani

Articles in Press, Accepted Manuscript, Available Online from 23 October 2022

  this study seeks to propose a cultural marketing model based on the cultural characteristics of the tourism destination of Shiraz. The research was conducted using a qualitative research method as well as semi-structured interviews with tourism and marketing specialists. Based on the rational approach ...  Read More

Evaluating Stakeholder Feedback on Gurara Waterfalls: Insights into its Cultural Connection

Gabriel Hassan Zhiri; Nathan Thomas

Volume 6, Issue 2 , December 2023, , Pages 1-18

  Recreation centres worldwide serve as prominent attractions, offering visitors opportunities for relaxation and enjoyment. Within the continuously growing hospitality industry, there is significant potential for international investment and foreign exchange. This study delves into the cultural significance ...  Read More

Developing a Cultural Tourism Scenario in Iran

Faeze Sadat Mirfakhradini; Mehdi Karoubi

Volume 6, Issue 2 , December 2023, , Pages 57-75

  This research aims to identify the factors that influence the growth of cultural tourism in Iran and propose a corresponding model. Following the identification of these factors, a scenario is written to optimize their utilization. The research employs a combination of qualitative and quantitative methods ...  Read More

A Meta-Synthesis Study of Sustainable Development of Cultural Tourism at World Heritage Sites

Mohanna Nikbin

Volume 6, Issue 2 , December 2023, , Pages 77-96

  This study presents a significant contribution to the field of sustainable cultural tourism at world heritage sites, a crucial area in light of the World Tourism Organization's (WTO) projections for 2030. Employing a comprehensive and integrated approach, the research systematically synthesizes existing ...  Read More

Identifying and Introducing Capabilities of Iranian Music with Regard to Concerning the Music Tourism

Majid Akhshabi; Mousa Farrokhi

Volume 5, Issue 2 , March 2022, , Pages 145-165

  Fine arts can be considered the most precious and original cultural manifestations of nations. Today, the attractiveness and function of these arts in the tourism industry are considered an obvious matter. It is estimated that the cultural tourism market size is about 40% of the total international tourist ...  Read More