Brand Image of Mystical Spiritual Tours and Tourists’ Satisfaction and Quality of Life

Yazdan shirmohammadi; Parisa Abyaran

Volume 4, Issue 2 , February 2020, , Pages 165-195

  This article examines how contemporary tourists visiting the mystical destinations perceive the different aspects of the mystical tours. In other words, this article attempts to investigate the role of mystical journeys and spiritual tours in improvement of tourists’ satisfaction and quality of ...  Read More

The influence of spiritual experience on the brand of religious place

Yazdan Shirmohammadi; Parisa Abyaran

Volume 4, Issue 1 , October 2019, , Pages 33-55

  This paper studies a theoretical model of moderated mediation in which religious learning assists as an intervening mechanism that explains the moderated relationships between brand image and the dimensions of travel benefits (tranquility and health). The study also considers the four dimensions of direct ...  Read More