The influence of spiritual experience on the brand of religious place

Yazdan Shirmohammadi; Parisa Abyaran

Volume 4, Issue 1 , October 2019, , Pages 33-55

  This paper studies a theoretical model of moderated mediation in which religious learning assists as an intervening mechanism that explains the moderated relationships between brand image and the dimensions of travel benefits (tranquility and health). The study also considers the four dimensions of direct ...  Read More