Creativity in Tour Guides with an Emphasis on Cultural Intelligence

Zahra KouchakI Motlagh; Ali Hasani; Mehrnooshoosh Bastenegar

Volume 6, Issue 1 , March 2023, , Pages 183-202

  Tour guides are considered as one of the key players within the tourism supply chain, serving as direct interfaces with visitors and acting as cultural mediators between diverse cultures. They exert a significant influence on tourists' intentions for repeat visits. Nowadays, tourists are not merely seeking ...  Read More