International journal of Tourism, Culture & Spirituality

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Editorial Board

Publication Ethics

Indexing and Abstracting

FAQ

Peer Review Process

Ethical Considerations for Authors

Guide for Authors

Journal Forms

Developing a Cultural Tourism Scenario in Iran

Document Type : Original Article

Authors

1 Assistant Professor, Department of Tourism, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran

2 Professor, Allameh Tabataba'i University, Tehran, Iran

Abstract

This research aims to identify the factors that influence the growth of cultural tourism in Iran and propose a corresponding model. Following the identification of these factors, a scenario is written to optimize their utilization. The research employs a combination of qualitative and quantitative methods to achieve its objectives and finalize the factors. Semi-structured interviews are conducted with experts in the field. In the second phase, after the formal validity of the factors is confirmed, their fuzzy cognitive mapping and scenario are designed using the FCMapper and Pajek software programs. As the results show, the factor of “creating investment opportunities and attracting financial resources in the field of cultural tourism” is the most influential, while the factor of “providing diverse and creative services in Iran’s cultural tourism” is the most impressionable for the development of cultural tourism in Iran. In the task of scenario writing, it has been discovered that, by focusing on attracting financial resources, managers can enhance the infrastructure, create a context for interaction with other countries, identify new target markets, and offer creative services to Iranian cultural tourists through diverse tours. The findings can help stakeholders, managers, and policymakers in Iran’s tourism industry design and develop plans and strategies for the growth of Iran’s cultural tourism

Keywords

References
Abbasi, M., Raasti Kerdar, F., & Seyed Rezaei, S. H. (2019). The basics of cultural-social tourism management and planning from the perspective of the Qur'an and Nahj al-Balagha. New attitudes in human geography, 11(3), 303-321. [In Persian]
Asadian Ardakani, F., Azizi, F., Farhangi, A. A. (2021). Design Model for Cultural Tourism Development in Yazd Province using Interpretive Structural Modeling. Socio-Cultural Development Studies, 9(4), 59-86. http://journals.sabz.ac.ir/scds/article-1-1004-fa.html
Brännback, M., & Carsrud, A. (2009). Cognitive maps in entrepreneurship: Researching sense making and action. In Understanding the entrepreneurial mind, pp. 75-96. Springer.
Calvi, L., & Moretti, S. (2020). Future of cultural tourism for urban and regional destinations. Deliverable D2.2 of the Horizon 2020 project SmartCulTour (GA number 870708), published on the project web site on October, 2020: http://www.smartcultour.eu/deliverables/
Calvi, L., Moretti, S., Koens, K., & Klijs, J. (2020). The future of cultural tourism; Steps towards resilience and future scenarios. ENCATC, 2, 34–40. https://www.encatc.org/media/5695-encatc_magazine_issue2-fnal-2.pdf.
Espeso-Molinero P. (2022). Trends in cultural tourism. Smart Tourism, 3(2), 13.‏ https://doi.org/10.54517/st.v3i2.2147
Haj Agha Mir, S. M., Reshadat Joo, H,. Abtahi, A. A., Salehi Amiri, S. R., Aziz Abadi Farahani, F. (2021). Designing desired pattern of cultural tourism development in iran. Interdisciplinary Studies on Strategic Knowledge, 5(18), 201-228. https://doi.org/20.1001.1.74672588.1400.5.18.7.1
Haj Agha Mir, S. M., Reshadat Joo, H., Abtahi, A. A., Salehi Amiri, S. R., & Aziz Abadi Farahani, F. (2022). Explaining the models of cultural tourism development in Iran. The Journal of Applied Research in Geographical Sciences, 22 (66), 411-427. https://doi.org/10.52547/jgs.22.66.411
Hall, C. M., Baird, T., James, M., & Ram, Y. (2016). Climate change and cultural heritage: Conservation and heritage tourism in the Anthropocene. Journal of Heritage Tourism, 11(1), 10–24. https://doi.org/10.1080/1743873X.2015.1082573
Hampu D. N., & Coros, M. M. (2022). Cultural, religious, and spiritual tourism attractiveness among youngsters. Cactus Tourism Journal, 4(2), 70-83. https://doi.org/10.24818/CTS/4/2022/2.06
Karubi, M. (2003). Culture and Tourism. Tourism Management Studies, 1(2), 21-47. https://doi.org/20.1001.1.23223294.1382.1.2.2.0
Matteucci, X. & Zumbusch J. V. (2020). Theoretical framework for cultural tourism in urban and regional destinations. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 870708
Matteuccia, X., Koensb, K., Calvic, L., & Moretti, S. (2022). Envisioning the futures of cultural tourism. Futures, 142, 10301. https://doi.org/10.1016/j.futures.2022.103013
Meng, L., & Liu, Y. (2021) A Meaning-Aware Cultural Tourism Intelligent Navigation System Based on Anticipatory Calculation. Front. Psychol., 11, 611383. https://doi.org/10.3389/fpsyg.2020.611383.
OECD. (2018). OECD tourism trends and policies 2018. https://www.oecd.org/cfe/tourism/2018-Tourism-Trends-Policies-Highlights-ENG.pdf
Papoli-Yazdi, M. H., & Saqaei, M. (2013). Tourism (Nature and Concepts). Tehran: Samt Publications. [In Persian]
Penacho, M., Lozano, D., & Jones, A., (2023). Sustainable Cultural Tourism awareness toolkit. Deliverable D8.2 of the Horizon 2020 project SmartCulTour (GA number 870708), published on the project web site on June 2023: http://www.smartcultour.eu/deliverables/
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j. jhtm.2018.03.005
Rodríguez-Vázquez, C., Castellanos-García, P., & Martínez-Fernández, V. A. (2023). Cultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication. Societies, 13(1), 16. https://doi.org/10.3390/soc13010016
Sanagustín-Fons, M. V., Tobar-Pesántez, L. B., & Ravina-Ripoll, R. (2020).Happiness and Cultural Tourism: The Perspective of Civil Participation. Journal of Sustainability. Vol.12, Iss.3465; doi:10.3390/su12083465
Zare Ashkazari, M., Saqqaei, M., Mousavi, M., & Mokhtari Malekabadi, R. (2015) Effective factors on the development of cultural tourism with the approach of attracting foreign tourists in central Iran, a case study: Yazd city. Geography and Urban-Regional Planning, 5(17), 189-208. https://doi.org/10.22111/GAIJ.2016.2278.
International journal of Tourism, Culture & Spirituality
Volume 6, Issue 2
December 2023
Pages 57-75
Files
Share
How to cite
Statistics