Document Type : Original Article
Authors
1 Department of Tourism Science, University of Science and Culture, Tehran, Iran.
2 Assistant Professor,Tourism Department, University of Science and Culture, Tehran, Iran
Abstract
Background and aim: This study aims to create an experience-based tourism model for creative cultural attractions
Materials and Methods: This research is mixed in terms of methodology. In the qualitative part, the qualitative content analysis method was used. The statistical population for this part were experts who were selected by the snowball sampling method. The structural equation method was used in the quantitative part. The second statistical population included visitors to Tehran's creative cultural attractions; 384 were selected by random sampling.
Results: The model was designed based on the research results. The desired model consists of three parts before the visit, during the visit and after the visit. Before the visit, the individual characteristics, image, motivation, and visitors’ expectations directly impacted the creative experience. During the visit, the creative experience directly impacted the experience scape and the memorable experience process, and the experience scape affected visitors’ memorable experience process directly. After the visit, the visitor's memorable experiences directly influenced satisfaction and lasting memories.
Conclusions: This study's findings lead to creating creative experiences for visitors and developing creative cultural attractions. The tourism industry policymakers can rank creative cultural attractions by setting up a registration system for them, awarding creative certificates to prominent attractions, and providing them with the basis of progress.
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