Faeze Sadat Mirfakhradini; Mehdi Karoubi
Abstract
This research aims to identify the factors that influence the growth of cultural tourism in Iran and propose a corresponding model. Following the identification of these factors, a scenario is written to optimize their utilization. The research employs a combination of qualitative and quantitative methods ...
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This research aims to identify the factors that influence the growth of cultural tourism in Iran and propose a corresponding model. Following the identification of these factors, a scenario is written to optimize their utilization. The research employs a combination of qualitative and quantitative methods to achieve its objectives and finalize the factors. Semi-structured interviews are conducted with experts in the field. In the second phase, after the formal validity of the factors is confirmed, their fuzzy cognitive mapping and scenario are designed using the FCMapper and Pajek software programs. As the results show, the factor of “creating investment opportunities and attracting financial resources in the field of cultural tourism” is the most influential, while the factor of “providing diverse and creative services in Iran’s cultural tourism” is the most impressionable for the development of cultural tourism in Iran. In the task of scenario writing, it has been discovered that, by focusing on attracting financial resources, managers can enhance the infrastructure, create a context for interaction with other countries, identify new target markets, and offer creative services to Iranian cultural tourists through diverse tours. The findings can help stakeholders, managers, and policymakers in Iran’s tourism industry design and develop plans and strategies for the growth of Iran’s cultural tourism
Leila Babakhani; Abdoreza Roknodin Eftekhari; Mehdi Karoubi
Abstract
This paper proposes a model for managing sustainable intercultural communication in the tourism industry of Iran and Oman, with a focus on the role of media. The study employed the grounded theory method and paradigm model, using in-depth literature review, background analysis, and interviews with relevant ...
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This paper proposes a model for managing sustainable intercultural communication in the tourism industry of Iran and Oman, with a focus on the role of media. The study employed the grounded theory method and paradigm model, using in-depth literature review, background analysis, and interviews with relevant experts to answer research questions. The coding process involved open, central, and selective coding techniques. The model identifies the need for a combination of Bourdieu's capitals to achieve sustainable management of intercultural communication through the media, and emphasizes the importance of accepting globalization as a platform for positive changes in tourism. The model also highlights the need for institutionalizing the role of the media in sustainable intercultural communication, and developing the concept of tourism as hot and cool media. Other key factors include the development of regulations in proportion to contemporary world requirements, training of managers and citizens, and the need for stable intercultural relations. The model proposes action strategies such as extensively using media to develop regular intercultural ties, and the application of technology as a tool for sustainable development of tourism and social media. The proposed model explains the role of virtual media in improving sustainable intercultural communication management in the tourism industry, and could aid in optimal employment of virtual media in this field.
Mehdi Karoubi; Vahid Saat chian; Sahar PirJamadi; Ahmad Mahmoudi; Saman Mehri
Abstract
The study aims to evaluate the effective factors on creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad. The research method was quantitative with a structural equation model approach. The statistical population of the study was religious tourists ...
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The study aims to evaluate the effective factors on creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad. The research method was quantitative with a structural equation model approach. The statistical population of the study was religious tourists who used the services of recreational-sports complexes in Mashhad. A total of 388 tourists were selected as the sample by convenience sampling. The measurement tool was a modified Adamczyk 25-item questionnaire based on expert opinions, which has four subscales (intimacy, security, passion, and commitment). The face and content validity of the questionnaire was confirmed by experts while the construct validity was confirmed using exploratory and confirmatory factor analysis. Reliability was also obtained by more than 0.7 using Cronbach's alpha. To analyze the data, descriptive and inferential statistical methods were used. Finally, the results revealed that the components of secure and intimate bonding are the most essential elements of creating a social bond in religious tourists using the services of recreational-sports complexes in Mashhad, respectively. Consequently, this study emphasizes strengthening indicators such as infrastructure development, equipment, and facilities to reduce risks, using new marketing methods, protecting the tourist information, attention to the opinions, interests, and values of religious tourists, creating an intimate and social atmosphere, creating a secure and reassurance environment, etc. to create a social bond in religious tourists using the services of recreational-sports complexes.